Open for Consultancy

#1 SEO Expert in Bangladesh.
Data-Driven Growth.

I help businesses dominate search results in Bangladesh and beyond through technical precision and automated SEO workflows.

View ServicesSee Portfolio
automation_script.py
import search_engine as se
from automation import Bot

class ShoaibStrategy(SEO):
    def optimize(self, data):
        # Optimizing search logic
        return se.rank(data, max_visibility=True)

bot = Bot(mode="automated")
bot.execute(ShoaibStrategy)
Shoaib Santo

Hi, I'm Shoaib Santo.

I'm a dedicated SEO expert in Bangladesh, specializing in technical SEO, web analytics, and search automation. My approach combines deep data analysis with creative strategy to deliver measurable results for leading brands. I focus on bridging the gap between complex technical infrastructure and market visibility to drive sustainable organic growth.

Journey

Professional Experience

A timeline of my professional growth and impact across various organizations.

Head of Digital Marketing

Khan IT • Full-time

Feb 2025 - Present

Leading digital marketing initiatives to drive growth and innovation. Focus on SEO, PPC, social media marketing, and web analytics to maximize online presence and ROI.

E-commerce SEOSEO AuditsPerformance MarketingData-driven Strategy

GTM Developer

Wunderman Thompson Studios Dhaka • Contract

Feb 2023 - Present

Specializing in Google Tag Manager, Google Analytics 4, and custom JavaScript for advanced tracking and data layer implementation.

Google AnalyticsGoogle Tag ManagerJavaScript

Course Coordinator

Bangladesh Technical Education Board • Contract

Jun 2023 - Present

Designing and coordinating course structures for technical education, specifically focusing on digital marketing and technical skills.

Course DesignCoordinationTechnical Education

ASO Specialist

NapTech Labs • Freelance

Nov 2020 - Dec 2024

Optimizing mobile applications for better visibility and conversion in app stores.

App Store Optimization (ASO)Mobile Marketing

Project Manager

Khan IT • Freelance

Jan 2021 - Feb 2025

Spearheaded impactful SEO campaigns and managed multiple digital marketing projects delivering tangible results for various clients.

Project ManagementSEOGoogle Analytics

Sr. Executive

VISER X • Full-time

Dec 2020 - Apr 2021

Led successful SEO projects focusing on organic growth and keyword rankings.

Search Engine Optimization (SEO)

SEO Executive

Khan IT • Freelance

Jul 2020 - Dec 2020

Focused on core SEO tasks and on-page/off-page optimization.

Search Engine Optimization (SEO)

What I Do

Clarity is Key

Systems

Building robust architectures that scale. I focus on logic, structure, and data integrity to ensure your foundation is solid.

Automation

Eliminating manual work through custom scripts. From simple tasks to complex bots, I automate repetitive processes to save you time.

Search Growth

Driving organic visibility. I bridge the gap between technical SEO and user intent to get you the right traffic.

expertise.py
expertise = {
    "name": "Shoaib Santo",
    "role": "SEO & Analytics Expert",
    "stats": {
        "experience": "5+ Years",
        "projects": "100+",
        "clients": "50+",
        "satisfaction": "100%"
    },
    "core_focus": [
        "Technical SEO",
        "Semantic Search",
        "Conversion Tracking",
        "Data Analysis",
        "CRO Strategy"
    ]
}
5+
Years Experience
100+
Projects Completed
50+
Happy Clients
100%
Result Driven

Why hire a Specialist?

General Freelancer

  • Focuses only on "making it work"
  • Ignores SEO implications of code
  • Uses generic templates
  • Slow communication
Recommended

Shoaib Santo

  • Focuses on performance & scalability
  • Code is SEO-optimized by default
  • Custom tailored solutions
  • Technical consulting included

My Services

Comprehensive technical solutions to scale your business and optimize your online presence.

SEO Consultancy

Strategic guidance to navigate complex search landscapes. I build custom roadmaps that align with your business goals and technical infrastructure.

Learn more

Conversion Tracking

Precision data collection using GTM and GA4. I ensure every user interaction is tracked accurately to drive informed decision-making.

Learn more

Technical SEO

Optimizing the core of your website. From crawlability to site speed, I ensure your technical foundation is built for maximum search visibility.

Learn more

How I Think About Search

Search isn't just about keywords; it's a technical retrieval and data engineering problem.

The Generic Approach

  • Focusing on vanity metrics and superficial rankings.
  • Ignoring technical debt and crawl efficiency.
  • Manual, repetitive tasks that don't scale.
  • Chasing short-term algorithm hacks.
My Methodology

Technical Retrieval

  • Data Engineering: Using Python/JS for deep diagnostics.
  • Semantic Intent: Mapping content to user search entities.
  • Crawl Optimization: Maximizing bot efficiency for large sites.
  • Data Integrity: Precise tracking with GTM, GA4, and CAPI.

Machine-Readable Authority

Optimizing for the LLM Era

As search evolves into AI-driven answers, your brand must be "machine-readable." I optimize your technical architecture and content structure so AI engines like ChatGPT, Perplexity, and Gemini can accurately ingest and cite your brand as a primary authority.

Entity Linking

Connecting your brand to recognized knowledge graph entities for better AI context.

Structured Ingestion

Using advanced Schema and JSON-LD to feed structured data directly to LLM crawlers.

Citation Strategy

Aligning content architecture to maximize the likelihood of being cited in AI search results.

Diagnosis

Technical Bottlenecks I Solve

Identifying and resolving the root causes of search stagnation for high-growth brands.

Indexing Bottlenecks

Resolving crawl errors and technical hurdles that prevent large-scale sites from being fully indexed.

Tracking Gaps

Fixing inaccurate conversion data and implementing robust Server-side tracking and CAPI solutions.

Crawl Budget Waste

Optimizing site architecture to ensure search bots focus on your most valuable revenue-driving pages.

Semantic Mismatch

Aligning content structure with user intent and entity-based search requirements.

Technical Debt

Cleaning up legacy code and structural issues that hinder search performance and site speed.

AI Discoverability

Ensuring your technical foundation is ready for the transition to AI-driven search and retrieval.

Case Studies

Verified Implementations

Real results from technical audits and automation.

View all projects
SEO CAMPAIGN

Walton Group

Problem

Struggling with low visibility in a highly competitive electronics market.

Solution

Led an impactful SEO campaign for Walton Hi-Tech Industries PLC, focusing on technical optimization and off-page strategy.

53,600+ Keywords

Growth Metric

847,600+ Traffic

Efficiency

SEO CAMPAIGN

HATIL Furniture

Problem

Facing stagnant organic growth and inefficient keyword mapping.

Solution

Spearheaded SEO efforts for HATIL Furniture, achieving top rankings through e-commerce SEO and off-page strategies.

4,800+ Keywords

Growth Metric

68,400+ Traffic

Efficiency

WEB ANALYTICS

Keeron

Problem

Need for comprehensive web analytics and precise conversion tracking.

Solution

Implemented end-to-end analytics solutions using GTM, GA4, and custom JavaScript for career acceleration platform.

Full Tracking

Growth Metric

Data Integrity

Efficiency

SEO STRATEGY

Pet Zone BD

Problem

Requirement for better search visibility in the pet supplies niche.

Solution

Led a successful SEO project focusing on e-commerce optimization and off-page authority building.

1,800+ Keywords

Growth Metric

3,100+ Traffic

Efficiency

ANALYTICS

The Mall BD

Problem

Complex tracking requirements for a major e-commerce platform.

Solution

Managed conversion tracking, FB Pixel, and CAPI integration using GTM and server-side tracking.

Robust Infrastructure

Growth Metric

Pixel Perfect

Efficiency

SEO GROWTH

Ghoori Learning

Problem

Need for organic growth in the e-learning sector.

Solution

Executed a targeted SEO strategy focusing on off-page and e-commerce SEO elements.

1,700+ Keywords

Growth Metric

19,300+ Traffic

Efficiency

LOCAL SEO

Mehboob Optics

Problem

Local business needing better online visibility.

Solution

Orchestrated an SEO campaign that elevated local search rankings and brand exposure.

153+ Keywords

Growth Metric

502+ Traffic

Efficiency

ANALYTICS

HealthHub

Problem

Incomplete tracking for health-related services.

Solution

Delivered end-to-end web analytics solutions for advanced user behavior tracking.

Advanced Tracking

Growth Metric

GA4 Ready

Efficiency

The Workflow

My Technical Optimization Process

A systematic, data-driven approach to scaling your search performance.

1

1. Diagnostic Audit

Using custom Python scripts and deep technical analysis to establish a solid data baseline and uncover hidden bottlenecks.

2

2. Infrastructure Setup

Implementing GTM, GA4, and Server-side tracking (CAPI) to ensure 100% data integrity and accurate conversion tracking.

3

3. Semantic Architecture

Mapping entities and building topical authority through structured data and semantic content clusters.

4

4. Performance Scaling

Continuous monitoring, technical refinement, and performance marketing integration to drive long-term growth.

Partnership Alignment

Ideal Partners

  • High-traffic E-commerce (Walton/HATIL scale)
  • SaaS Platforms & Complex Marketplaces
  • Brands needing technical precision & CAPI
  • Data-driven founders scaling for the LLM era

Not A Fit For

  • Small sites without technical complexity
  • Requests for short-term ranking hacks
  • Purely backlink-focused strategies
  • Resistance to data-driven structural changes

Credentials & Expertise

Validated Skills & Certifications

A comprehensive overview of my technical capabilities and professional recognitions from world-class institutions.

Technical Skillset

SEO Mastery

Technical SEOSemantic SEOEntity OptimizationSchema MarkupSGE OptimizationLocal SEO

Analytics & Tracking

GTMGA4Conversion TrackingServer-side TrackingFB Pixel & CAPIData Analysis

Development & Tools

JavaScriptPythonSQLData ScrapingAutomation ScriptsCRO

Global Recognition

12+ Professional Certifications

Introduction to Google SEO

University of California, Davis

Mar 2026

Climate Change International Legal Regime

UNITAR

Mar 2026

Data Entry, Data Scraping & Lead Generation

Futurenation

Mar 2026

CS50's Introduction to Programming with Python

Harvard University

Nov 2025

Introduction to Python

BUET

Jul 2025

SQL Programming

NASBA

May 2024

Digital Advertising & Marketing

HubSpot

Mar 2024

SEO Crash Course

Semrush

Mar 2024

Google Tag Manager Fundamentals

Google

Mar 2024

Advanced Google Analytics

Google

Mar 2024

Digital Marketing for Freelancing

NSDA

Dec 2023

National Skill Certificate-IV in Digital Marketing

BTEB

Mar 2022

Diagnose Your System

Let's uncover why your content isn't being discovered by search engines or AI tools. Reach out for a comprehensive audit.

Audit My Site WhatsApp MeConnect on LinkedIn